
Matt Bowd, General Manager for Echo in the Asia-Pacific region, discusses how pre-integrated billing platforms make it harder than necessary for you and your team
How you can avoid burning time and energy - and ultimately, your team
As a product owner, you live at the intersection of ambition and execution. You’re accountable for delivering impact, reducing tech debt and keeping stakeholders aligned - all while shielding your team from unnecessary friction. Pre-integrated billing platforms make that harder than it needs to be.
Because they’re not built for your environment.
They live outside Salesforce, relying on syncs, connectors and middleware to function. That means double the configuration, double the failure points and half the agility. You spend more time chasing data than designing meaningful experiences.
Native changes the game.
When your billing system is native to Salesforce, you inherit platform simplicity. User stories move faster from backlog to deployment. And, most importantly, you free your team from babysitting brittle integrations.
It’s a better way to work.
You don’t have to wait for vendors to catch up to your roadmap. You don’t have to reverse-engineer dependencies between external tools. You can build, iterate and scale with the same tools your team already uses every day.
That changes your velocity - and your mindset.
With native, there’s no guessing where the truth lives. Customer, billing and service data all live in the same environment. You can trust your dashboards, trust your logic and focus on outcomes instead of duct tape.
It’s also a gift to your developers and admins.
No more late nights debugging webhook failures. No more cross-platform permission headaches. No more stalled releases because two vendors can’t agree on a sync schedule.
Your team deserves better.
They want to work on systems that empower them, not drain them. They want to build value, not patch gaps. Native lets them do the work they signed up for - problem-solving, not plumbing.
And for you, that means room to lead.
Room to plan beyond the next sprint fire. Room to focus on customer value instead of integration workarounds. Room to ship faster, adapt easier and actually enjoy the process of building.
Aptumo, built natively on Salesforce, delivers that room.
It turns billing into a natural extension of your platform strategy - not a risky exception. You can use flows, reports, permissions and AI tools without waiting for third-party enablement. Everything works, because everything speaks Salesforce.
That’s what pre-integrated solutions can’t match.
They force you to manage around them. Native lets you build with them. One approach creates friction. The other creates flow.
Why build on borrowed time, when you can work in native time?
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