Aptumo, the only native Salesforce water billing solution – what that means and why that matters

In today’s utility landscape, water companies face mounting pressure to digitise operations, enhance customer engagement and adapt to evolving regulatory challenges. Looking to the near future, customer expectations will increase in line with their experience of service in other sectors, and traditional billing and customer management systems for water will fall short. This is where Aptumo stands out as a game-changing solution – native to Salesforce, thereby powered by a global leader in service innovation.

Why Salesforce as the foundation?

Salesforce is globally recognised as the world leader in CRM, due its robust cloud architecture, scalability and customer-centric design. Pairing Salesforce CRM with Aptumo’s custom billing engine, built specifically for the water industry, results in a system fit for the future of customer care.

• Native flexibility | No more rigid legacy systems. Aptumo adapts quickly to the needs of customers and enables fast adoption of new technologies, such as AI.
• Simple scalability | Whether serving thousands or millions of customers, Aptumo scales seamlessly to your business needs and ensures consistent performance, essential in maintaining customer trust.
• Security and compliance | Built on Salesforce’s robust infrastructure, Aptumo ensures data protection and compliance, aligned with industry standards.

Unmatched flexibility for dynamic utility needs

Moving into a ‘smart’ water future, the need to rapidly implement new tariffs, discounts or payment plans is set to grow. Aptumo’s configuration-driven approach enables water utilities to make these changes without costly development cycles, allowing revenue to be reinvested where it matters. This level of speed and agility empowers teams to respond to market changes and customer needs in real time.

Elevating customer experience

Customer expectations have shifted dramatically in the last few years. They demand transparency, self-service and personalised interactions. Aptumo leverages Salesforce’s 360-degree customer view, enabling water utilities to:

• deliver personalised billing, recovery and payment experiences, reducing revenue risks whilst ensuring high standards of service;
• use real-time data to serve those customers most in need, and deliver support to vulnerable customers; and
• provide proactive communication through multiple channels, allowing customers to control outreach.

The result? Higher customer satisfaction and reduced call centre volumes.

Driving innovation through integration

Because Aptumo is native to Salesforce, it integrates effortlessly with other Salesforce clouds and third-party applications. This provides advanced analytics, AI-driven insights and automation to help predict consumption patterns, optimise resources and enhance sustainability efforts.

The bottom line

Aptumo isn’t just a billing solution; it’s a strategic enabler for water companies aiming to thrive in a digital-first world.

By harnessing the power of Salesforce, Aptumo delivers a future-ready platform that combines operational efficiency with exceptional customer experience.

Ready to find out more? See Aptumo in action for yourself by booking a personalised demo with one of the team.