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Multi-channel customer contact strategies

Our multi-channel strategies improve your customers’ experiences

Every customer is different, and every customer has a preferred way of being contacted and a preferred way of contacting you. For many organisations who do not have the expertise, infrastructure or resources to provide a full suite of contact channels, this can create a problem. Too often, these companies fall back on default methods of contact regardless of their effectiveness, and this can lower customer satisfaction in a climate of rising customer expectations, especially around speed and convenience.

Full multi-channel communications

We can recommend which channels to use in different circumstances to improve effectiveness. We can then recommend when to switch channels. By offering a multi-channel communications mix, backed by the technology to maximise timing and effectiveness, Echo increases the reach of your messages and improves your customer engagement.

Helping customers self-serve

Our expertise in building self-serve platforms enables the increasing numbers of customers who want to self-serve to do so. With expertise in joining up this self-serve provision with live contact handling – where human intervention is needed – we can then fulfil this live contact with different channels, both digital and traditional. Even when using self-serve, customer interactions feed back into the same CRM system to give a single view of your customer.


Did you know? One in five consumers use social media to communicate with companies.


Customer Contact & Engagement in the Knowledge Centre

News

Echo Appoints New Bristol-based Contact Centre Manager

Echo makes new appointment to support continued growth in the South-West........

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Blog

Care Homes: the customer contact challenge

First impressions matter, and many care homes are struggling to get it right when it comes to handling new enquiries....

23 January 2017 by Karen Banfield

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Case Study

Echo and Caring Homes: effectively handling new enquiries

Caring Homes – a leading provider of care homes for elderly people in the UK – is working with outsourced customer contact...

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Research & Resources

The Secrets of Better Billing

This research report takes an in-depth look at the current state of billing in the UK and what lessons can...

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Learn more about our multi-channel expertise

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