Echo Logo
Echo Logo

Research uncovers lack of awareness of vulnerable customer support schemes

From the Knowledge Centre

Echo's new consumer research report has found severely low levels of awareness about the support systems available to utility customers who find themselves in circumstances of vulnerability....

The research report (counting the cost of debt recovery 2018), completed by outsourced customer contact specialist Echo Managed Services, surveyed 1,000 UK residents on their experiences, knowledge and attitudes to household arrears.

Key amongst the report findings was that, if respondents were to find themselves in circumstances of vulnerability, and this overlapped with affordability - meaning it was hard to pay their water, gas or electricity charges - very few would be aware of the range of schemes available to help them.

Just 22% were aware that they could gain access to special discounted tariffs if they fell behind on payments, whilst 31% knew of the warm home scheme. 28% were aware that their utilities company could signpost them to free debt advice, whilst just one in four knew of measures to protect vulnerable customers against supply disconnection.

“Evidently, investing in support schemes and training front line staff to recognise vulnerability isn’t enough; providers need to more actively promote the range of services they offer, so that their wider customer base is aware that support is available should they - or a relative or friend - ever need it. As reputation and trust become more intrinsically linked to brand value, community support must never just be a ‘box-ticking’ exercise, but a concrete social consideration.”

Monica Mackintosh, customer services director, Echo Managed Services

The new consumer research report also highlighted that instances of debt are on the rise; 70% of people have experienced debt recovery procedures with at least one everyday service provider – a 7% increase in just 18 months.

More than half (53%) of these people did not think their service provider provided enough support to prevent them from falling into arrears in the first place. Many cited reasons such as inflexible payment options, poor communication and a general lack of understanding and empathy as key examples of this lack of support.

“It’s concerning to find that many customers believe their debt was preventable, had their provider given them sufficient support – whether that be greater empathy, improved communication, more affordable bills or increased payment flexibility. In today’s tough economic climate, it’s important that companies work closely with all customers and support them where they can; truly putting customer needs at the heart of their debt and revenue protection strategies.”

Monica Mackintosh, customer services director, Echo Managed Services

Ends.

Share this article

More in the Knowledge centre

More News

News

Echo Managed Services to Attend VicWater 2024 Annual Conference

Echo Managed Services is delighted to announce its participation in the upcoming VicWater 2024 Annual Conference, scheduled to take place…

Read
News

Aptumo agrees partnership with USP to support stateside expansion of its water billing software

We’re pleased to announce that Aptumo, our next-generation customer and billing solution for water utility providers has secured a strategic…

Read
News

Echo Managed Services strengthens its service with a new head of billing and collections

We are delighted to have appointed Lee Hugill to this important role to help our water sector clients.

Read
News

One in six delayed payment of a water bill due to lack of understanding

Unclear communications and a lack of understanding of water bills are causing almost one in six (14%) bill payers to…

Read

More Cross Service

Blog

Mentoring to support talent and succession planning

This month is National Mentoring Month and our group head of marketing and communication caught up with Echo's lead HR…

10 January 2024 by Hannah Cook

Read
News

Echo to deliver specialist customer service and new software to Northern Ireland Water

Echo has won a new contract to deliver contact management, billing, and collection management services for Northern Ireland Water. The…

Read
News

Echo team helps South Staffordshire Plc raise £9,000 for local food banks this winter

Almost £3,000 has been raised by the Group’s employees and the donation has been tripled to £9,000 by the business,…

Read
News

Affordability remains the top priority for the next generation of bill payers

Whilst Gen Z has a widely documented interest in the environment, when it comes to water and sewerage services, our…

Read

Choose how you want to get in touch with us

Pick up the phone and call us...

0845 12 12 122

Call

...or simply email us for a quick response.

ask@echo-ms.com

Send email