Our latest survey reveals which age groups are struggling to pay their water bills, as we call for a fairer approach to debt collection...
A survey of 1,000 consumers recently revealed that the over 60s were the age group most likely to fall into debt with their water company, with 30% of the age group reporting that they regularly struggle to pay their water bill. This compares with just 16% of 30-39 year olds, 10% of 40-49 year olds and 5% of 50-59 year olds.
This research highlights the effects of six consecutive years of record low interest rates, which have dented older savers' returns. Sending in ill-informed debt collectors using single strategy processes is not however the appropriate solution for water companies to take in order to recover monies owed.
Grosvenor Services Group, a part of Echo Managed Services is urging businesses to think more carefully about how they treat those in arrears and calling for a fairer approach to debt collection, particularly amongst more vulnerable customer groups.
Lloyd Birkhead, Managing Director of Echo's debt collection agency Grosvenor Services had this to say following the research findings:
"While it used to be a case of "can't pay, not our problem", debt collection has thankfully become much more ethical in recent years. Unsecured UK debt stands at £173 billion and shows little sign of decreasing. With an increasing number and range of people in debt, its neither appropriate or ethical to treat customers in arrears like 'naughty children'."
Lloyd Birkhead, managing director, Grosvenor Services Group
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