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RAF puts Echo’s contact centre agents through their paces

From the Knowledge Centre

Royal Air Force personnel recently spent the day with Echo staff at our specialist contact centre in Bristol...

Royal Air Force personnel recently spent the day with Echo staff at our specialist contact centre in Bristol.

Echo helps RAF Careers with its multi-channel recruitment strategy - answering calls, fielding emails and managing social media interactions on Facebook and Twitter. Echo’s team also provides information to potential recruits, makes outbound calls to warm leads, and also shares in-depth analytics with RAF Careers to help them optimise their advertising spend.

In addition to their regular meetings with the Echo team, where RAF Careers provided an overview of the opportunities available to potential recruits (including details of current vacancies that vary widely from Aerospace Battle Managers, Pilots and ICT Technicians to Chefs and Dental Nurses), members of the RAF outreach team also conducted a series of physical team-building sessions where Echo agents were put through their paces under RAF instruction.

Echo has worked with the RAF to develop an intelligent contact process where Echo’s agents engage initially with potential recruits, developing the relationship and transferring 'hot' recruit leads through to the RAF for the next stage of their recruitment cycle via an online application form. Since the implementation of an outbound telephone follow up process for RAF Careers, Echo has helped achieve a 400% uplift in registrations.

About RAF Careers

RAF Careers is the recruitment arm of the Royal Air Force - www.raf.mod.uk/career

To find out more about our partnership with RAF Careers, why not read our case study.

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