
The Electoral Commission, the independent body set up by the UK Parliament to support well-run elections and referendums across the UK, worked with Echo as part of a public awareness campaign ...
The Electoral Commission, the independent body set up by the UK Parliament to support well-run elections and referendums across the UK, worked with Echo as part of a public awareness campaign encouraging people to register to vote ahead of the European Parliamentary elections in the UK and the local government elections in parts of England.
Echo is a specialist provider of complex multi-channel customer contact services, and its agents staffed a dedicated telephone helpline, to give people more details about the elections and how to register to vote and to send them voter registration forms.
“We were delighted to work with The Electoral Commission as part of its important voter engagement campaign, and Echo’s agents were kept busy handling a wide variety of enquiries as well as sending out registration forms to people in the run-up to the European Parliamentary and local elections,” commented Nigel Baker, Managing Director at Echo Managed Services. “Supporting The Electoral Commission presents an interesting challenge for Echo given both the infrequency of electoral events, as well as the need to provide the right calibre of staff to answer often complex voter enquiries while also demonstrating complete independence.
“The Electoral Commission’s engagement with Echo is testament to our high quality staff training, as well as our commitment to providing specialist outsourced contact services for complex engagement challenges,” he continued.
Echo differentiates itself from traditional, volume-driven transactional outsourced call centre operations by focusing on the delivery of long-term engagement programmes that typically involve more complex interaction cycles and high levels of agent training across multiple media channels. Echo works closely with major public sector bodies such as the Royal Air Force, the Skills Funding Agency and the National Apprenticeships Service, helping them to deliver results-driven, multi-channel contact programmes.
As part of its role as an independent body set up by the UK Parliament, The Electoral Commission runs public awareness campaigns in the run-up to elections and referendums to make sure people know when polls are taking place, how to register to vote and by when they need to register in order to be able to vote, and the process of actually voting in polls.
About The Electoral Commission
The Electoral Commission is an independent body set up by the UK Parliament. Its aim is integrity and public confidence in the UK’s democratic process, and the Commission regulates party and election finance and sets standards for well-run election. The Electoral Commission is responsible for the conduct and regulations of referendum held under the Political Parties, Elections and Referendums Act (2000). For more information, visit www.electoralcommission.org.uk
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