More needs to be done to communicate the importance of water conservation to customers to improve sustainable water usage and reduce bills

Rachael Merrell, customer services director of Echo Managed Services, said: “There is evidently a need for improved customer communication within the sector to achieve the goals of the UN’s World Water Day this year. Greater awareness needs to be raised about the importance of the conservation of water to prevent the depletion of a natural resource, as well as educate customers on the beneficial cost savings to their own bills.

“As climate change continues to get worse, water resources will come under increasing pressure. It is estimated that up to 5.7 billion people could be living in areas where water is scarce for at least one month a year by 2050. With the UN placing sustainability high on the agenda, water companies must work to enlighten customers on the environmental impact of their water consumption, and how they can work with their provider to protect reserves.

“Research by Echo Managed Services highlights that the conservation of water is the second-highest concern of Gen Z, suggesting that there is an appetite for water providers to expand their sustainability offering and that bill payers would be receptive to changes.